Nathan Furr is an Assistant Professor of Strategy at INSEAD, where he teaches innovation and technology strategy. His research focuses on how both new and established firms adapt to technological change and enter new markets. Further areas explored in his research include how to capture new opportunities, how to balance the need for execution and flexibility, how firms develop innovative business models, the determinants of success for firms in changing industries, and the impact of learning on new market success. Nathan Furr has co-authored a number of books, The Innovator's Method (Harvard Business Review Press, 2014) and Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation (NISI Institute, 2011). His most recent book, Leading Transformation: How To Take Charge Of Your Company’s Future Harvard Business Review Press, 2018) has just been published.